Debbie Lamb - Resume


Advise multiple small and mid-size companies in growing their business utilizing numerous tools including social networking sites, customer testimonials, email marketing and mobile technologies. Manage marketing projects, develop marketing plans and integrate internet marketing tools with in-house software systems. Act as media planner, media buyer & creative director for most clients. Develop small business websites and research market opportunities for PR, promotions & competitive analysis.



Senior Marketing Director, 2002-2005
Interactive Sales Manager, 2003-2005
Marketing Manager, 1993-2002
Comcast Spotlight (formerly AT&T Broadband & TCI)

Senior Marketing Director & Interactive Sales Manager, Northwest Division
Served on the corporate marketing team overseeing the Northwest Division’s marketing efforts. Oversaw all aspects of marketing, public relations, promotions, interactive sales and brand development in the Division working on a variety of teams. Managed a team of 20 marketing professionals & 7 interactive specialists in 7 markets. A few of the highlights in my position include:
  • Worked with corporate marketing team to launch the Comcast Spotlight brand across the country 
  • Developed an executive PR training program and media plan for management team
  • Acted as project manager for a client survey with Arbitron for 3,000 clients and worked with each market to analyze data & prepare corresponding plans to address results 
  • Collaborated with multiple management teams to deliver consistent, professional B2B marketing materials including corporate web site for 75 markets in U.S. 
  • Oversaw all sales of interactive properties including training, marketing, packaging and systems management. Interactive opportunities included: Video On Demand; www.comcast.net banner ads and keyword search advertising; affiliate network banner ads; www.vehix.com sponsorships and online contests. 

Marketing Manager, San Francisco DMA
Served on the corporate marketing team, overseeing all areas of marketing, public relations, promotions and programming for the San Francisco Bay Area market that included 65 sales executives located in 8 locations. A few of the highlights from this position include: 
  • Leading the marketing team to develop an award winning B2B website with an accompanying marketing campaign
  • Managing an employee retention program for 185 employees
  • Overseeing a sales training program and full-time internship program
  • Developing a marketing and advertising system with senior management team called PrecisionCast™ that earned an industry award nomination in 2001

Marketing Manager, Washington, D.C. DMA
Oversaw all marketing & promotions for Washington D.C .market, generated revenue through the use of various marketing and promotional tools; developed annual marketing plans and budgets; trained sales staff; managed internship programs; wrote and designed quarterly newsletters; sold advertising to national clients; and produced/wrote commercials. 



Additional Experience
Media Buyer at Metro Washington/Baltimore Cable Co-Op, 1994 - 1998
Promotions Director at United Broadcasting, WJZE FM, 1991 - 1993
Promotions Assitant at Infinity Broadcasting, WJFK FM, 1989 - 1991
Promotions Assistant/Traffic Assistant at Buckeye CableSystem, 1989 - 1990


Additional Additional Experience 

MITA is a charter school in Vallejo, CA serving 800 students in 6th-12th grades.
The Stride Center is a social venture nonprofit empowering economic self-sufficiency for individuals and communities in the San Francisco Bay Area. 
International Diploma Program - Internet Marketing


Education 

University of Toledo, B.A., Public Relations/Communications


Honors & Awards

2010 Stride Center Community Service Award

2009 Pioneer & Champion Award, Women In Cable & Telecommunications, N. California Chapter 

2002 Corporate Sales Achievement Award, Cable Television Advertising Bureau

Find Debbie on Linkedin

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