Eight days into the new year and many are just returning to work and wondering what 2018 will bring for their small business. As a small business consultant, Lamb Consulting sees a wide range of people running their own company but a few things cross all industries as ways nearly everyone can work to begin their new year on a better note.
1. Update Your Email Lists
For many small business owners, this one falls by the wayside because they feel they are the only ones who know all their clients and industry colleagues. If that sounds familiar, there's no better time than January in a new year to get your email contact lists updated and organized. Referrals will always be your top driver of new business so why put this one off any longer? If using a mail service like Mailchimp or Constant Contact, make it easy on yourself and simply begin by making sure all your contacts there have a first name so you can personalize your emails. Once that's done, work on segmenting your lists into Groups so you can further customize messages. One group could be labeled clients, customers or patients while another could be sectioned off as friends/family. Trust me on this one - it's worth the time.
2. Backup Everything
If you remember Y2K, this is a no-brainer. Every New Year's is an opportunity to remember to backup your files, photos, data, email lists and your website. Dropbox is a great tool (free for the first 2 gigs of space) backing up on the cloud so you can access data from other devices but I'd also suggest a physical, external backup device. For my clients, I download and backup their websites every year - easy to do if you're using Weebly or another web service that doesn't charge extra for such services.
1. Update Your Email Lists
For many small business owners, this one falls by the wayside because they feel they are the only ones who know all their clients and industry colleagues. If that sounds familiar, there's no better time than January in a new year to get your email contact lists updated and organized. Referrals will always be your top driver of new business so why put this one off any longer? If using a mail service like Mailchimp or Constant Contact, make it easy on yourself and simply begin by making sure all your contacts there have a first name so you can personalize your emails. Once that's done, work on segmenting your lists into Groups so you can further customize messages. One group could be labeled clients, customers or patients while another could be sectioned off as friends/family. Trust me on this one - it's worth the time.
2. Backup Everything
If you remember Y2K, this is a no-brainer. Every New Year's is an opportunity to remember to backup your files, photos, data, email lists and your website. Dropbox is a great tool (free for the first 2 gigs of space) backing up on the cloud so you can access data from other devices but I'd also suggest a physical, external backup device. For my clients, I download and backup their websites every year - easy to do if you're using Weebly or another web service that doesn't charge extra for such services.
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