I’ll admit, I’ve gotten lucky with my own small business and I’m booked solid with clients and projects. The downside is that I find myself turning down a lot of requests from other small business owners. So, this blog post is for them - for those small business owners, nonprofits and solo healthcare providers who might be able to do some of their own marketing work. Hopefully it’s helpful advice and my own recommendations for tools and tips that I’ve learned throughout the past 15+ years consulting with other small business owners and nonprofits.
Put One Foot in Front of the Other.
In the words of Kris Kringle advising the Warlock, just get started walking forward. Commit to doing one thing to help your business each week or each month - whether it’s writing a blog post (see what I did there), organizing your email contacts, or crafting your own social media posts regularly, you can start the ball rolling on your own marketing.
Improve Your Website’s Search Engine Optimization (SEO)
SEO is simply the art of improving your rankings with websites like Google. We don’t know the secret recipe to Google’s algorithm but we can play their game and set websites up for success by doing the basics.
Put One Foot in Front of the Other.
In the words of Kris Kringle advising the Warlock, just get started walking forward. Commit to doing one thing to help your business each week or each month - whether it’s writing a blog post (see what I did there), organizing your email contacts, or crafting your own social media posts regularly, you can start the ball rolling on your own marketing.
Improve Your Website’s Search Engine Optimization (SEO)
SEO is simply the art of improving your rankings with websites like Google. We don’t know the secret recipe to Google’s algorithm but we can play their game and set websites up for success by doing the basics.
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