​In the world of advertising and marketing, there's one thing I often tell my clients: It's not brain surgery. I'm not saving any lives but I do try to respect my client's budgets. It may look difficult to some, but at the end of the day, your business (especially if you're a health practitioner) is probably way more difficult than mine!
 
That said - online ads aren't easy for everyone. Below is a common mistake in advertising and advice for folks who've tried it or are considering trying online ads. 

​Years ago we were all told our website needed to be mobile friendly but now, it's a Responsive design that's the new big thing. What the heck?

In a nutshell, Google now prioritizes responsive websites which are sites using designs that respond to the size of any given screen. This is different from mobile-friendly sites that can actually be two separate sites that look similar.

How do you know if your website is responsive? Easy - if you're on a computer, just change the size of your browser window to a smaller sized window. If the website adjusts with the browser, then it's responding to the new size. If it just crops out the site and the website doesn't change to the new size, then you have a non-responsive website. 

For years I have told my own clients to start a blog.

That old saying for Physicians to take their own advice? I guess that's me now.

So, here we go - Blog post numero uno.

And what to write about? Blogs of course!

Here's why I tell small businesses and healthcare practitioners to start a blog: do it for google. Very few folks may ever read your blog but the purpose isn't actually for your clients or potential clients, although that's a nice benefit. The purpose is to get more words in front of google and other search engines. Google loves text! The more text on your website, the better. And most small organizations don't have a lot of text on their site. Google ranks sites on the number of applicable words from any given search. The more words, the more potential matches - or the better chance of your site appearing higher in a search.

That's it - it's not brain surgery - it's blogging 101. Or, Googling 101?

And why Google?
Because they receive about 65% to 75% of all online searches in the United States right now, depending on which source you're viewing. The next closest search engine gets about half that amount max (Bing or Yahoo). 

Start writing your own blog with anything applicable to your business or your client's business. Don't think of it as giving away free advice as much as it is helping folks to find your website and therefore find you!

Happy blogging to us all.

Need some help? Well, post a comment here in my blog of course! Or, old school, just buzz me! Thanks for reading.