That old saying for Physicians to take their own advice? I guess that's me now.
So, here we go - Blog post numero uno.
And what to write about? Blogs of course!
Here's why I tell small businesses and healthcare practitioners to start a blog: do it for google. Very few folks may ever read your blog but the purpose isn't actually for your clients or potential clients, although that's a nice benefit. The purpose is to get more words in front of google and other search engines. Google loves text! The more text on your website, the better. And most small organizations don't have a lot of text on their site. Google ranks sites on the number of applicable words from any given search. The more words, the more potential matches - or the better chance of your site appearing higher in a search.
That's it - it's not brain surgery - it's blogging 101. Or, Googling 101?
And why Google?
Because they receive about 65% to 75% of all online searches in the United States right now, depending on which source you're viewing. The next closest search engine gets about half that amount max (Bing or Yahoo).
Start writing your own blog with anything applicable to your business or your client's business. Don't think of it as giving away free advice as much as it is helping folks to find your website and therefore find you!
Happy blogging to us all.
Need some help? Well, post a comment here in my blog of course! Or, old school, just buzz me! Thanks for reading.